Consulting & Advisory
I help founders build better sales organizations and sales professionals build better careers.
I’ve spent years across sales, coaching, recruiting, hiring, sales leadership, operations, and building companies of my own.
I work selectively with founders who need help improving the sales side of their business, and with sales professionals who want clearer direction, stronger positioning, and better performance in their careers.
For founders
I help founders build better sales systems, teams, and operations.
Where I can help
- Sales strategy and process
- Sales team structure
- Recruiting setters and closers
- Hiring and onboarding
- CRM and sales operations
- Sales training and coaching systems
- Diagnosing underperforming sales teams
- Sales leadership
- Offer-to-sales-team alignment
- Using AI and technology in sales training and operations
For sales professionals
I help sales professionals make better decisions about their careers, improve their positioning, and become stronger reps.
I’ve spent years coaching, recruiting, hiring, evaluating, and working with salespeople.
Where I can help
- Career direction
- Evaluating offers and companies
- Positioning for stronger sales roles
- Resume, profile, and portfolio positioning
- Interview preparation
- Setter-to-closer progression
- Moving into leadership
- Sales skill development
- Call review and performance feedback
- Deciding when to stay on or leave an offer
- Understanding what companies actually look for when hiring reps
This isn’t about promising anyone a job or selling a shortcut. It’s about understanding where you are, where you want to go, and what you need to improve to get there.
How I work
I’m not interested in giving people more theory.
Usually the value is in identifying what is actually broken, simplifying the problem, deciding what matters next, and leaving with a clearer plan to execute.
For founders, that can mean looking across people, process, systems, leadership, and execution. For sales professionals, it can mean an honest look at your current position, skills, opportunities, and career direction.
Experience
Most of my career has been spent in sales. I’ve sold in different environments, coached setters and closers, recruited and hired salespeople, and built, trained, and led sales teams.
I’ve led teams in door-to-door and event sales, and later built and led sales organizations across multiple coaching businesses, working across recruiting, hiring, training, management, CRM, systems, and sales operations.
Today I’m building RepSelect, a platform for the remote sales industry, and RepLift, AI-powered sales training and coaching.
Book a 1-on-1
Tell me what you’re working on, what you’re trying to solve, and where you think I could help.
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