A follower of Jesus, an entrepreneur, and a writer.

Around 2012, I started experimenting with Twitter with friends. We built entertainment and parody accounts for fun, figured out how to grow audiences, and eventually people started paying us for promotions. I sold some of the accounts along the way.

Eventually those accounts were banned, so I moved on and started making gaming videos on YouTube. I grew that channel to around 14,000 subscribers.

During college, I mentioned some of that social media experience during a co-op placement. Someone I worked with ended up referring me to two companies after I graduated, which led to paid social media work around a movie launch and the opening of a museum.

Growing audiences and making money online so early changed the way I thought about work. It got me interested in entrepreneurship, and by then I knew I eventually wanted to build things of my own.

More than anything, I was hooked on building things, figuring out how to get them in front of people, and seeing what the internet made possible.

Once those marketing projects ended, I started thinking seriously about what I needed to learn if I was actually going to become an entrepreneur.

As I studied business and the people who had built successful companies, two skills kept coming up: sales and leadership. So I deliberately went looking for sales roles.

I worked through in-home sales, cold calling, door-to-door, business-to-business, and event and retail sales.

That’s where I got serious about selling. I learned from strong performers around me, improved quickly, started training other people, built and led sales teams, and helped launch a new division in Canada.

Sales taught me how to communicate, how to keep going, how to perform, how to train people, and how to lead.

But I also learned what kind of business I didn’t want to build long term. I didn’t like being tied to a territory or a physical office.

I still loved sales. I just wanted to combine it with the freedom and leverage I had already seen online.

That became the bridge back into entrepreneurship.

I took the two things I understood best at that point, social media and sales, and used them to start an agency.

It began with social media services. Over time I became less interested in simply growing follower counts and more interested in work that could connect directly to revenue for the businesses I was serving.

That pushed me further into paid advertising, broader agency work, and eventually lead generation.

The agency taught me client acquisition, outreach, sales, hiring, delegation, fulfillment, systems, and recurring revenue.

It also showed me something that kept becoming harder to ignore: the part of the business I cared about most was still the selling.

As the agency grew, I kept noticing the same thing: a lot of the founders I was helping with marketing also needed help on the sales side.

That was where my instincts were strongest anyway, so I started helping them with sales. As some of those founders improved and their businesses grew, they reached the point where they no longer wanted to be the person doing all of the selling themselves.

I closed for some of them, helped others think through their sales process, and eventually started building a sales-agency model where I was managing multiple reps working across different teams and offers.

The more I did it, the clearer it became that sales wasn’t just one part of the work I enjoyed. It was becoming the work itself.

I had always believed that one of the best ways to learn how to build something was to study people already doing it at a much higher level, and, if possible, to go work inside the thing you’re trying to understand.

I was already coaching salespeople, working with founders, managing reps, and experimenting with building sales teams. I wanted to see what that looked like inside a company operating at much greater scale.

That is what led me to Closers.io, through its Remote Closing Academy program. I joined as a sales coach and spent the next year or so coaching setters and closers, reviewing calls, developing skills, helping people navigate offers and roles, and learning more about the systems behind a larger sales education business.

I went there because I wanted to learn, and I did.

Eventually I started feeling a growing desire to step back out and build again.

But I didn’t want to assume that desire automatically meant I should leave. Ownership was something I naturally wanted, so I spent months praying about it.

My prayer wasn’t, “God, help me leave.” It was that if the desire was from Him, He would increase it, and if He wanted me to stay, He would remove it. I wanted to be willing to do either.

Instead of fading, the desire to step out kept growing.

Then an opportunity came from a Christian founder looking for a head of sales. I took the role, and around the same time began consulting another founder who wanted help managing his sales team.

At first I was directly leading one team while coaching the other founder on how to lead his. Eventually I was leading both.

Around that same season, I also started taking my health and fitness much more seriously. What began as an effort to lose weight eventually grew into something much bigger for me, involving discipline, endurance, stewardship, and faith.

While I was leading those teams, I was also building Closer College.

I had spent years selling, coaching, recruiting, hiring, training, and managing salespeople, and Closer College brought those experiences together in a community of my own.

Along the way I was also doing recruiting and placement work, including helping people land marketing roles. That gave me another view of what people were dealing with when they were trying to find and evaluate opportunities.

As I worked more closely with reps, one problem kept showing up more consistently than almost anything else: jobs.

Reps didn’t know where to find good opportunities, how to evaluate them, or which companies they could trust. I could teach them how to vet offers, but that didn’t change how much time and effort the process took.

I eventually realized I didn’t just want to teach people how to navigate a broken process. I wanted to build a better one.

That became RepSelect: a place focused specifically on remote sales opportunities, with more transparency around the companies, roles, and information reps needed to make better decisions.

As RepSelect grew, Closer College became the RepSelect community, and the platform became the larger expression of the same mission.

Today I’m building two companies.

RepSelect is a platform for the remote sales industry. It helps sales professionals build stronger profiles, show their experience and skills, and connect with companies hiring sales talent.

RepLift is AI-powered sales training and coaching, through roleplay, live-call support, call review, evaluations, and practice.

I’m also building Avodah Collective, a community for Christian entrepreneurs who want to master their craft, build things that genuinely serve people, and pursue business with discipline without making money or success the ultimate goal.

Acts House is where much of my church and ministry work lives.

I also write about entrepreneurship, leadership, technology, work, faith, and what I’m learning while building.

Running has also become an important part of my life. I train and race seriously, but it has grown into something deeper for me around discipline, endurance, stewardship, and doing hard things.

I want all of it to be shaped by the same thing: following Jesus faithfully and stewarding what He has put in front of me.